Ethan Einhorn

Ethan Einhorn is a 21-year games industry veteran, having held positions in editorial, marketing, production, and creative direction. Currently, he is a senior product marketing manager at NVIDIA.
Avatar photo

Posts by Ethan Einhorn

Still from Quake II RTX.
Content Creation / Rendering

Q&A: Looking Back to When 1997’s Quake II Got a Path Tracing Update

In 2019, if you wanted to check out the cutting edge in video game graphics, you needed an NVIDIA GeForce RTX 20 Series GPU and a copy of a game that was... 4 MIN READ
Content Creation / Rendering

Q&A: Real-Time Ray Tracing in a Cinematic Scene

Six years ago, real-time ray tracing was seen as a pipe dream. Back then, cinematic-quality rendering required computer farms to slowly bake every frame... 5 MIN READ
Content Creation / Rendering

Generate Groundbreaking Ray-Traced Images with Next-Generation NVIDIA DLSS

Since 2018, NVIDIA DLSS has leveraged AI to enable gamers and creators to increase performance and crank up their quality. Over time, this solution has evolved... 3 MIN READ
Content Creation / Rendering

New Ray-Tracing, AI, Cloud, and Virtual World Tools Simplify Game Development at GDC 2022

This week at GDC, NVIDIA announced a number of new tools for game developers to help save time, more easily integrate NVIDIA RTX, and streamline the creation of... 9 MIN READ
Simulation / Modeling / Design

Vulkan 1.3 Broadens Cross-Platform Functionality with Developer-Requested Features

A total of 23 of the most often requested Vulkan extensions developed by NVIDIA and other Khronos members are now incorporated into the brand new Vulkan 1.3... 5 MIN READ
Simulation / Modeling / Design

Ray Tracing Updates Available through NVIDIA SDKs and the NVIDIA Branch of Unreal Engine

Today, developers can access the latest versions of RTX Global Illumination (RTXGI), RTX Direct Illumination (RTXDI), NVIDIA Real-Time Denoisers (NRD), and... 4 MIN READ