The internet has changed how people consume media. Rather than just watching television and movies, the combination of ubiquitous mobile devices, massive computation, and available internet bandwidth has led to an explosion in user-created content: users are recreating the internet, producing exabytes of content every day.
Periscope, a mobile application that lets users broadcast video to followers has 10 million users who broadcast over 40 years of video per day. Twitch, a popular game broadcasting service, revealed last month that 1.7 million users have live-streamed 7.5 billion minutes of content. China’s biggest search engine, Baidu, processes 6 billion queries per day, and 10% of those queries use speech. About 300 hours of video is uploaded to YouTube every minute. And just last week, Mark Zuckerberg shared that Facebook users view 8 billion videos every day—a number that has grown by a factor of 8 in about a year.
This massive scale of content requires massive amounts of processing, and due to the volume of media content involved, data center workloads are changing. Increasing resources are spent on video and image processing, resizing, transcoding, filtering and enhancement. Likewise, large-scale machine learning and deep learning techniques apply trained models to what’s known as “inference”, which applies trained models to tasks such as image classification, object detection, machine translation, and speech recognition.